A longstanding neighborhood establishment gets its wings
When new owners of Flight 151 wanted to revamp a longstanding Chelsea watering hole, they wanted to keep the unique details (like salvaged parts of a WWII fighter plane, historical photos, and hand-painted murals) while updating their menus and soaring to new heights with extended sports coverage to become the neighborhood’s premiere sports bar.
We decided to take off with the fighter jet theme and create a website that invoked the whimsy and sense of humor of the new management, while inferring a sense of seriousness about the quality of their food & drink. Imagery of the updated interiors was sleek and evoked an adventure of flight at 30,000 feet, stocked with some great food & drink.