A cafe-turned-cooking school gets a makeover & new identity
Chef Abigail Hitchcock and partner Matt Howell decided they wanted to re-brand their French-esque bistro into a welcoming space that solely hosts cooking classes, special themed dinners and collaborations, & their signature Dinners in the Dark.
For their new look, they wanted a fresh take on what they offer: the quality of ingredients they cook with, a sense of community and fostered learning, & a new invigoration for the excitement and joy of cooking. We translated this into bold colors and bright imagery, complimented with their signature colorful branding in their logo, a personal touch to all copy. Imagery was kept focused on the process, textures, and tones of the locally-sourced food offered in cooking classes.
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